How do patients find information on their conditions? Which digital media channels would be most effective to reach my audience?

Traditionally, market research has relied on asking people how they seek information online (susceptible to miss-remembering or generalisation); or the use of labour intensive media diary studies.

In our latest webinar, Emily Glass, Research Manager provides insight into two self-funded studies with real healthcare audiences to understand:

  • Media tracking and adapted ethnography to follow the flow of information through patient influencers
  • Use of mobile apps for health behavioural change: a comparative study following two populations of people trying to change health behaviours

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

Apply Now!

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