What if you could measure the activity of the brain? Wouldn’t that replace the need to ask questions in research?

Advanced approaches to measuring physiological activity, used for years in academic research, promise to ‘reveal’ what’s going on in the brain when we’re exposed to particular stimuli. These include Functional Magnetic Resonance Imaging (fMRI), Galvanic Skin Response, and Electroencephalogram (EEG).

Neurometric methods have some benefits as well as some practical limitations. Come hear about our experience using these approaches in self-funded pilots as well as campaign and concept testing studies with our clients, and the lessons we’ve about where they work best and what to consider to get the most out of our research in our latest webinar, ‘Looking Within: Galvanic Skin Response, EEF, fMRI’, presented by Nicola Vyas, Research Director and Katy Irving, Head of Innovation.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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