Although often touted in market research, methodologies designed to elicit ‘implicit’ or unspoken responses (like implicit association test, galvanic skin response, electroencephalography, facial coding and eye tracking) can be a minefield. There are no methods that ‘measure emotion’ and there are significant considerations around reproducibility, sensitivity and validity.

In our latest webinar, Katy Irving, Global Head of Behavioural Science, looks at case studies for how in very specific instances, application of these methods in tandem with other approaches can sometimes add value. Katy also demonstrates the pros and cons of neuro-metric methods, as well as identifies where to apply these methods for best results.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

Apply Now!

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