Oncology is a unique and specialised area; often facing life-and-death decisions in an increasingly complex treatment landscape: so what drives oncologists’ decisions on how to act?

Katy Irving, Global Head of Behavioural Science, Tony Jiang, Behavioural Science Analyst and Marianne Ibrahim, Research Director and valued member of HRW OR:BIT, our Oncology Research Business Insights Team, presented their paper ‘Non-Conciously Oncology: Prevailing Behavioural Biases in Cancer Care’ presented at this year’s EphMRA Conference.

As part of our 3rd Annual Celebration of Behavioural Science Webinar series, the team provided insights into the drivers of oncologist’s decisions, recurring themes in oncology vs. non-oncology projects, and how these can differ across different contexts.

To gain access to this on-demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘Non-Conciously Oncology’

Apply Now!

Get in touch:

    I would like to receive news and information from HRW
    I agree to the HRW privacy policy

      Sign up to our newsletter

      If you wish to hear about our latest blogs, podcasts, webinars, and team news, simply enter your email to sign up to our monthly newsletter.


      We use cookies to give you the best possible experience. We can also use it to analyze the behavior of users in order to continuously improve the website for you. Data Policy

      analytical Essential