Endometaverse: Doctors and Patients in the Market Research Metaverse
HRW Innovation has recently conducted a pioneering first-of-its-kind study exploring endometriosis with both patients and HCPs in the metaverse. John Friberg, Vice President, shared the benefits and challenges that come when using the metaverse for this space, the physiological implications of using different elements of this tech, and key fact...
Ideas that Stick: Why Liking and Appeal can Lead us Astray when Developing Concepts
Delivering the right concept for your brand is essential to gain consideration and keep your business top-of-mind, and s...
Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter over the Pandemic
Earlier this year, we undertook research using the Relative Insights platform to highlight key trends in public discours...
An Engaging Experience: User Experience puts the Customers at the Heart of Digital Offering Developments
When pharma and device companies are developing important and novel digital offerings, it’s essential that the experie...
Innovation Trends: What’s Come Before and What’s Next
For the last 22 years, HRW has been committed to checking out the latest innovations and technologies with a critical ey...
Neuroscience KOL Expert Panel: Your Questions Answered
Interested in learning about the future neuroscience landscape? Our clients have submitted their burning innovation a...
Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
The Twitter conversation surrounding vaccines has evolved over the course of the COVID-19 pandemic. When comparing US an...
The Future of Psychiatry? A debate on Psychedelic and Dissociative Treatments
In recent years, the ‘noise’ around the use of psychedelics and dissociatives to treat different neurologica...
Behavioural Science FAQ Session
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Picking the Right Intervention (a COM-B Masterclass)
Helping people to change their behaviours is difficult, but the first step in attacking difficult challenges is to break...
Turbo-Charging Your Segmentation Studies with BeSci
In this webinar, Rhiannon Phillips, Associate Director of Behavioural Science, demonstrates how secondary behavioural sc...
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