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The Psychology Inside Your Health App: Behavioural Science in Digital Health
Digital health is evolving, but are patients keeping up? From wearables to virtual care, digital health is transforming the way we experience healthcare. But one challenge remains: patient engagement. As part of our 5th Annual Celebration of Behavioural Science webinar series, Kate Thornton and Tony Jiang, Behavioural Scientists at HRW Shift, w...
What AI Gets Wrong about Behavioural Science
AI vs. Human Behaviour: Can Machines Really Understand Us? AI can process mountains of data in seconds, spotting patter...
What Can We Trust? Navigating Health Information in the Misinformation Era
Who Can We Trust? With misinformation flooding the healthcare space, it’s harder than ever to know what’s credible....
AI in Market Research: Is The Reward Worth The Risk?
Unlock the Potential of AI in Healthcare Market Research Curious about the transformative power of artificial intellige...
Sustainability: It’s More Than Just Planting Trees
Join the Journey to Net Zero in Healthcare Are you passionate about making a difference in the pharmaceutical, healthca...
Can You Get Real Insights From Fake People?
Curious about the potential of synthetic data? Ready to uncover its true impact on market research? Join us for an insi...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Revolutionizing ATU and Data Tracking Research The journey to revolutionising ATU (Awareness, Trial, and Usage) and tra...
Facial Coding: Can You Judge A Book By Its Cover?
Unlock the Secrets of Emotions with facial coding! Have you ever wondered if it is possible to truly understand someone...
Spark the Synapse: Neuromodulation Innovations Unveiled
Following a series of interviews with Key Opinion Leaders and patients, Catherine Harwood, Senior Director and Abigai...
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Unlocking Behavioural Insights: The Power of Linguistic Analysis in Healthcare
In the fourth segment in our 4th Annual Celebration of Behavioural Science, Saket Rao, Behavioural Scientist, welcomes t...