Earlier this year, we undertook research using the Relative Insights platform to highlight key trends in public discourse around vaccination, comparing tweets from December 2019 (pre-covid) with December 2020 (when the 1st Covid vaccine was made available).

As part of our 3rd Annual Innovation Day Webinar Series, Lucy Saunders, Director and Dana Al-Juburi, Senior Research Executive, shared fascinating insights about discourse during COVID, and the benefits of discourse analysis in social media listening.

To gain access to this on-demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter over the Pandemic’

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