The Twitter conversation surrounding vaccines has evolved over the course of the COVID-19 pandemic. When comparing US and UK tweets, there is interesting insight about how the discourse was shaped through conversations going on elsewhere online and offline.

Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW Innovation presented their findings from a study conducted on changing public discourse and sentiment around vaccinations, and detail how they used text data to uncover insights into this topic at Relative Insight’s first Spotlight Webinar series of the year.

If you would like to watch the webinar, please click the video below:

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