How well can market research predict performance in the real world? Can we make online research more engaging for respondents? Humans are inherently bad at predicting and rationalising their own behaviour, and decision making in the real world is subject to wider social influence. All too often in market research, respondents have “nothing to lose” with their answers… Experimental economics offered a potential answer to these pitfalls, and the age old question of how to better predict market success. We explored the possibilities of “prediction markets” in an internal study; comparing it against some traditional approaches to concept testing. Find out how it went, and what you need to know about virtual betting environments to unleash the full might of wisdom of the crowds in our latest webinar, ‘Put Your Money Where Your Mouth Is: Prediction Markets in MR’, presented by Jaz Gill, Associate Director. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!