For many, quantitative and qualitative methods are distinctly different. But what if we could bring the two together in an interactive online format?

At HRW, we’ve tested this very approach utilising a novel online platform which allowed us to robustly measure quantitative metrics, whilst also creating an interactive online experience where moderator videos lead respondents through the survey. Video sharing between respondents further generates interaction to provide deep understanding of the topics discussed.

In this webinar, Nicola Vyas, Research Director and Vincent Huart, Research Manager, will demonstrate how qualitative and quantitative approaches can be bought together to provide robust and meaningful insights.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

Apply Now!

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