There comes a time when research results can often be saying ‘do this’, and what we consider to be the ‘obvious answer’ can lead us down the wrong path. So how can we be sure that we’re not being misled by misinterpretation?

Join our Global Head of Behavioural Science, Katy Irving on a journey through three case studies where behavioural science helped avoid a wrong decision and made recommendations that delivered a measurable impact on the challenge at hand.



– Learn about 3 life altering behavioural biases
– Understand how behavioural science can change the direction of findings
– Be better equipped at avoiding wrong decisions


If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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