How can we get more depth from open ended responses? What are the strengths and pitfalls of voice questions in surveys?

Voice communication is incredibly natural for human beings, but talking to devices rather than other human beings is a recent and rapidly evolving phenomenon. Although the number of digital voice assistants worldwide predicted to grow to 8 billion by 2023, these advanced technologies are not yet fully leveraged in common market research practices.

Join Sarah Smith, Director to learn more about our exploration of a variety of approaches for integrating voice questions into surveys: from simple open-ended questions with voice record options; scripted voice driven interviews; and even AI smart-prompts, asking specific follow up questions based on the content of initial responses.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

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