Adherence is the “elephant in the room” when understanding patients experience, but how can we close the gap between the reality adherence and self-reported outcomes? We explored the potential for using product sensors and scales to passively measure adherence “on the ground”. We discuss the behavioural heuristics impacting reporting of adherence, and why tools like this may have potential to help, as well as the other tools and options pharma may turn to as a means to improve adherence. Find out about the potential and limitations of these tools, and how we can think differently about patient-reported adherence outcomes in a research setting in our latest webinar, ‘Tagged and Bagged: Adherence Monitoring and Product Sensors’, presented by Cathy Haw, Research Director. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!