On the 27th April 2022, HRW Shift, our team of multi-disciplinary behavioural scientists were delighted to host our 2nd Annual Celebration of Behavioural Science webinar series. The day consisted of 5 webinars that covered a range of the latest hot topics in applied behavioural science in healthcare market research. Each session featured a series of case-studies, as well as examples of how you can apply learnings from behavioural science in your everyday work! Our programme for 2022 included: The Influence Is All Around Us Get Beyond the Buzzword: What Lessons Can Behavioural Science Teach Us About Patient Empowerment? Turbo-Charging Your Segmentation Studies with BeSci Picking the Right Intervention (a COM-B Masterclass) Behavioural Science FAQ Session To kick off our 2nd Annual Celebration of Behavioural Science, Katy Irving, Global Head of Behavioural Science reviewed a framework that helps to understand just a few of the 300+ biases that comprise non-conscious decision influencers from behavioural science. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!