How realistic is the market research environment: are we making things too artificial? How would presenting information in different ways impact response?

We pioneered a two-phase, self-funded comparative study to compare reactions to the same content in four different stimulus types. These included “traditional” formats through to “next generation” including virtual reality. We analysed engagement and impact on decision-making in response to each form of stimulus.

Find out how to create stimulus that is relevant, clear, and meaningful: so physicians can make realistic decisions in the MR content in our latest webinar, ‘Time for a Reality Check: How Stimulus Design Impacts Your Finding’, presented by Jess Woodhead, Associate Director.

If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording.

Apply Now!

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