By harnessing the power of behavioural science, we can gain valuable insights into the drivers behind patient behaviours and choices, enabling us to design patient-centric interventions and improve healthcare outcomes

In our fourth segment of our 3rd Annual Celebration of Behavioural Science, Saket Rao, Behavioural Scientist, explores the vital role of behavioural science in understanding the complexities of the patient journey through an interactive and immersive experience, disecting how behavioural biases and heuristics impact patient decision making at various stages.

To gain access to this on-demand webinar, please contact h.butlin-moran@hrwhealthcare.com with the subject line ‘Unmasking Our Mental Blindspots: A Day in the Life of a Patient’

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