Voice technology captures in-the-moment feedback when participants’ hands are ‘busy’, facilitated via Smart Assistants (e.g. Google Assistant, Alexa) or their associated apps. The in-house research innovation team for MMR, NOVA, have recently been experimenting with voice technology, building their knowledge of what works well and not so well for consumer insights to the find the best ways of utilising this type of data collection. Join Alexandra Kuzmina, Innovations Solutions Executive at NOVA to learn about the latest experiments with voice tech in consumer insight. If you’d like to access this on-demand webinar, please fill in the form below and a member of our team will provide you with the recording. Apply Now!