When Behavioural Science Backfires (and What You Can Do To Stop It Happening)

Behavioural science offers better quality insights and actionable recommendations when applied correctly, but too often it backfires due to common but avoidable errors.

Oliver, Behavioural Scientist, and Sam, Behavioural Science Analyst, join us in our 3^rd session of our 4^th Celebration of Behavioural Science as they identify three common pitfalls when implementing behavioural insights, and the strategies to prevent and address these issues.

What can you expect?:

• Pitfalls: Identify three common pitfalls when implementing Behavioural insights.
• Strategies: Gain practical strategies to prevent and address common issues in behavioural research and interventions.
• Expertise: Hear from industry experts on best practices and innovation approaches to avoid common pitfalls.