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TGCT: Rare Disease Day
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlight on peoples’ experiences with various conditions. We will be asking people to share their journey from pre-diagnosis to where they are now, reflecting not only on the challenges they have faced, but also their achievements the...
Segmentation and Targeting in the Pharma Industry
The Power of Segmentation in Healthcare Segmentation can be one of the most powerful tools for launching targeted and...
Stepping into a Healthy Work-Life Balance
I turned 50 in 2023. It was also the year where I have zero recorded exercise (ek). I knew I wanted (needed?) to do so...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
Battle of the Bots: Which AI Gives the Best Behaviour Change?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
Behavioural Science in the Wild: HRW Shift Book Club
Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...
Fraudulent Responses in AI
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...