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Making the Right Choice for Your Campaign: INTER:COM One Year On
It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that time, we’ve developed even more innovative, targeted tools to get us ever closer to understanding the real-world potential of your communications. As Lisa discussed in her previous blog, one of the key principles underpinning t...
Highlights from ESMO 2020: Infographic
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British Psychological Society Webinar Review: Keeping Patients at the Heart
As a graduate in Psychology, I was awarded a year’s membership to the British Psychological Society (BPS). Last month,...
Presenting and connecting at UCL Centre for Behaviour Change conference
Each spring, the University of College London Centre for Behaviour Change (CBC) hosts a conference, whose theme is “Be...
Summer Book Club: Oncology (OR:BIT) – A Cure Within
With the European Society of Oncology’s (ESMO) annual conference wrapping up the science portion of their program ...
Health Inequities and Race
When I started pursuing a graduate degree in Health Policy and Management this year, little did I know that public healt...
Summer Book Club: HRW Innovation Team: Everybody Lies
The HRW Innovation team is always keen to take on new challenges to broaden our horizons, so when we had the chance to c...
When Will I See You… Again? Maintaining Relationships During a Pandemic
The 2020 global pandemic has given us all pause for thought in our various walks of life: but when does the future hold ...
A Mile in Their Shoes: Techniques to Access the True Patient Journey
“Before you judge a man, walk a mile in their shoes.” Each day in market research, we try to walk a mile in another&...
Summer Book Club: HRW Shift Predictably Irrational
This summer you’re invited to join with the three specialist teams within HRW, HRW Shift (Behavioural Science), Innova...
Joining the HRW team: Six Months In…
Gemma McConnell, Research Director and member of our team of oncology specialists, reflects on her first few months as p...