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The HRW segmentation process: Art supported by Science
I was recently reading about the behavioural bias known as the false consensus effect, which leads us to overestimate the extent to which other people think like us. There are a variety of studies which prove this to be true, but it got me thinking about the reasons why we overestimate the similarity between ourselves and others. In simple terms, I...
Intrinsic Segmentation – The Antidote to Meaningless Means
How often do you hear professionals making casual reference to ‘the customer’, as if customers constitute a singular...
Operations in the spotlight: A Researcher’s Account of the ‘other side’
At HRW, we actively encourage and give people the opportunity to go on secondment, whether it be to an office at the oth...
HRW Behavioural Summer Camp: Conflicting Information
Welcome back to HRW’s Behavioral Summer Camp: where, throughout August, our internal team of behavioral scientists (kn...
HRW Behavioural Summer Camp: Sore Losers
HRW Behavioural Summer Camp: Recall and Retrievability
HRW Behavioural Summer Camp: Attention
How To Do Comms Testing Right: Introducing HRW’s INTER:COM
You may already know that amongst our central philosophies at HRW is the concept of “Accessing Reality”: getting to ...
What Does ”Agile” Mean To Us? An Operations Perspective
The Operations Team at HRW play a key role in managing the logistics of recruitment and making sure that fieldwork happe...
Information In – Influence Out
Imagine being newly diagnosed with a condition. Now imagine that when you google that condition you get old or conflicti...
HRW Behavioural Summer Camp: On dice and feminism…
We are excited to introduce “HRW’s Behavioral Summer Camp”! Throughout August, our internal team of behavioral sci...