How do you communicate with credibility? Reflecting on the 2021 BSPHN Conference
The past year has been a busy one for behavioural scientists. At the core of a successful response to COVID-19 lies a behaviour change problem: how do you convince a nation to change their behaviour for the common good? Professor Jim McManus, chair of the Behavioural Science and Public Health Network (BSPHN), articulated this challenge in his openi...
Meet the team: Emma Neville
In our continued “Meet the Team” series, we introduce Emma Neville, Senior Behavioural Science Analyst, who t...
The Impact of COVID-19 on Cancer Care: One Year On
In March 2020, it became apparent that across the world, our lives were going to change significantly though few of us w...
What it’s like to be in OR:BIT?
I remember quite clearly when I was first introduced to, and invited to become a part of OR:BIT. I was sitting in our ...
Infographic: Data Science Team
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Are you “Positive and Future Focused” or a “Restriction Rejector”? Segmenting the population during the pandemic
It’s undeniable that the ongoing COVID-19 pandemic has had a huge impact on behaviour and attitudes – not only t...
What do you Meme? What the behavioural science of memes can teach us about communication
COVID-19, and the associated lockdowns, has recalibrated the way we communicate. Our social circles have contracted, fac...
Battling Bad Design to Make Great Data Shine
The anniversary of the onset of the COVID-19 pandemic in the UK is almost upon us: a full year of curves, charts, and ha...
Infographic: Our Segmentation Philosophy
Reflections from an “unusual” first year at HRW
Just over one year into her new role as Global Director at HRW, Sue Rees shares her thoughts and reflections on her firs...
Meet the Team: Iona Gillies, Research Executive
In our continued “Meet the Team” series, we introduce Iona Gillies, our newly promoted Research Executive, who refl...
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