Our applied technology client wanted to design and develop 3 medical product systems, to treat 3 distinct medical conditions.  Each system included different devices and digital interfaces working together, to be used by patients during therapy.

We worked in partnership to collect relevant insights in order to guide the design team, create a final concept and then validate the final design and user interface.

• We used an immersive 2 phase approach with patients
• We conducted both in home and then depth interviews / duo interviews with patients across three therapy areas in the UK and US
  
• The team had full visibility and could see the interviews to also understand the physical capabilities of the patients and hear and see the thoughts in their own words – to fully inform the design considerations
• We reviewed concepts for charging and interacting with the new technology

• We provided clear design guidance for which device and interface route would be optimal, alongside the structure of interaction – the amount of time, location and design which would best suit each patient type
• The device needed charging and a digital user interface so guidance was also provided on the size, location and user interface requirements from the patient perspective

• Our client had recently launched a novel maintenance therapy for solid tumours
• They wanted to know the drivers and barriers to behaviour change for patients and healthcare professionals

• The HRW Shift behavioural science team conducted a ‘fathom review’ – re-analysing existing market research reports with a behavioural science lens and creating a map to behaviour change
• The review identified key barriers to behaviour change for patient and HCPs and also tested the hypothesis as to whether a digital therapeutic could help overcome some of these barriers

Key barriers to behaviour change were identified:

• The way in which important information was conveyed in consultations
• Emotional strain
• The overview patients have of the pathway ahead
• Improved information delivery, timing, and tone made a digital therapeutic a good option for supporting patients to go on maintenance therapy
• The client had a clear understanding of the important functions the therapeutic needed to serve in order to help change behaviour

Our clients Digital Innovation Team wanted to develop the most supportive digital journey and toolkit for HCPs and patients on their neuroscience treatment journey.

This iterative and agile project had two phases across the US, Europe and the UAE:

• Immersive research with specialists and patients was undertaken to understand the needs and perspectives around symptom tracking and data management. We explored the digital context and journeys as well as the other digital assets in the space
• This then fed into the development and exploration of digital wire frame prototypes to ensure they instilled confidence and allowed for optimal treatment adjustment

• The research allowed us to provide a ‘proof of concept’ – identifying the need and triggers for use and discontinuation
• We also provided detailed feedback on the structure and content of the wireframe that would suit the needs of both the HCPs and Patients and that would guide the right discussions at consultations
• Overlaying behavioural insights further allowed for enhanced tailoring of the digital interface to incorporate elements such as default effects and personalization discourse – enabling the team to make the interface optimally accessible and engaging