When only 4% of digital products succeed, it’s critical to ensure that they are designed in context and with the end users needs in mind. We work with our clients to develop, progress and optimize digital assets by putting HCPs and patients at the heart of the user experience.
We combine a unique mix of healthcare and UX specialisms with in-house digital research and design expertise for tailored project development.
By bringing together human and artificial intelligence, grounded in data science and elevated by behavioural science we partner with you to develop impactful digital solutions.
Our applied technology client wanted to design and develop 3 medical product systems, to treat 3 distinct medical conditions. Each system included different devices and digital interfaces working together, to be used by patients during therapy.
We worked in partnership to collect relevant insights in order to guide the design team, create a final concept and then validate the final design and user interface.
Key barriers to behaviour change were identified:
Our clients Digital Innovation Team wanted to develop the most supportive digital journey and toolkit for HCPs and patients on their neuroscience treatment journey.
This iterative and agile project had two phases across the US, Europe and the UAE:
With over 20 years of experience in healthcare research Esme has seen the significant changes in the digital landscape evolve, both in the ways we engage with HCPs and patients through research but also in the ways HCPs and patients engage with their disease management and wider communities. Because so much of our lives now take place in the digital world, Esme focusses on understanding our client’s strategic needs and putting people at the heart of the digital user experience.
After working in healthcare research for several years, Alicia discovered a passion for user experience projects despite not always seeing herself as someone with expertise in the digital space. After realizing that 'digital' touches nearly everything we do, the importance of helping our clients with the development of their digital offering became clear. Alicia believes that excellent digital user experience research begins at the conception of the idea, as opposed to testing of the finished product. Although digital poses many challenges for market researchers, Alicia understands that it is vital researchers push themselves out of their comfort zone to meet those challenges.
Melissa brings to the HRW Digital Team a deep passion for digital research - as she believes it is crucial to put the end users’ voice at the heart of the design for any digital solution or asset. Her experience conducting research in the digital space spans 6+ years and covers a wide range of therapy areas and business questions, ranging from initial opportunity exploration to UX testing of fully functional prototypes. She is a master of translating insights into actionable recommendations for her clients.
One of the core principles in behavioral science is that people do not always make perfect decisions, rather, decisions are made based on how the options are presented. Tony is passionate about understanding how decision-making can be influenced by often subtle changes in the design of user interfaces. With significant experience in UX research and behavioral design, he supports the HRW Digital Team by consulting on optimizing digital user experiences, refining design to align with client objectives, and keeping up-to-date on the latest digital market research methodologies.
Lucy Saunders, Director, holds a pivotal position within our Digital and Innovation Teams at HRW. Her passion lies in exploring and evaluating novel research methodologies, with a current focus on AI. However, she strongly advocates for adopting these methodologies solely when they clearly enhance value for our clients, rather than merely for their own sake.
Achieving a BA in Visual Communication and more recently an MSc in the field of User Experience Design, Mehr has experience working in Digital Design and constructing e-commerce user journeys. As well as having a keen eye for logical, user-friendly design, Mehr joins the Digital team to bring an entirely creative perspective to our clients as they develop their digital assets.
But how do we ensure these offerings meet customer needs and are smartly designed right from the start?
In a recent webinar, we looked at the various stages of development of digital offerings and how market research approaches need to flex to answer these needs.
Request a recording to find out what we discovered!
Blogs, News, and Insights
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Exploring Digital Medicines And Their Future In Psychiatry
Context in the Disease Area
Psychiatric conditions are extremely complex diseases which aren’t always well understood ...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Humanizing Quantitative Research with AI and Augmented Reality
As part of our 3rd Annual Innovation Day Webinar series, Alexandra Kuzmina, Innovation Consultant at NOVA (Tech Innov...
Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...
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