We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies, we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Decoding Social Media Noise
But existing Social Media Listening (SML) methods often fall short in providing real relevance. Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers, due to:
• Overwhelming volume: social media listening data is vast, often making the extraction of valuable insights akin to finding a needle in a digital haystack
• Integration issues: social media listening insights frequently stand isolated, not merging seamlessly with primary market research data, diminishing their overall contribution
• Interpretation challenges: many social media listening outputs are simplistic word frequency charts, lacking depth and clear context, leaving them hard to decipher and less useful for strategic decisions
We directly address these Social Media Listening challenges to refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey:
From Noise to Clarity
While social media listening data can seem overwhelming, we use AI to cut through the noise, providing recommendations tailored to your healthcare sector’s unique needs.
Integrating with Primary Market Research
Our method prioritises seamless integration of social media listening findings with PMR, enriching the depth and relevance of your insights.
Enabling informed decisions
Our tools help decipher digital sentiments and trends, guiding data-driven choices that align with the market research goals of your healthcare business.
Through our flexible approach, you’ll uncover insights that may surprise, validate, or challenge, but always serve to enlighten and guide your healthcare business strategy.
Enhance your research objectives
○ Iterative Methodology: We work alongside HRW’s Market Research teams to optimise and customise your social media listening process to integrate your findings with those from your Primary Market Research.
○ Insight You Can Trust: We offer a clear roadmap with our findings, including tactical language tweaks and strategic advice. Our approach clarifies the insights’ significance for your brand.
○ Broad Capabilities: We use the latest AI and tools for on-demand search terms, influencer mapping and Digital Opinion Leader (DOL) search, plus individual post referencing for analysis and adverse event reporting.
Lucy Saunders
Saket Rao
Madeleine Knowles
Millie Morgan
Dana Al-Juburi
Jen Vos
Lucy is one of the founding members of HRW Eavesdrop. In the past she was a micro-influencer for chronic migraine and is passionate about the power of social media to support patients in their illness
Saket brings a strong understanding of programming and a proven track record of social media data analysis. He plays a pivotal role in unravelling the intricacies of our digital landscape, ensuring data-driven decision-making for our brand's success.
Maddie joined HRW in 2021, with over 8 years’ experience in pharmaceutical market research. With both of her degrees incorporating linguistics and the impact of social media, Maddie is passionate about the power of social media for identifying unbiased insights from audience perceptions through to industry trends.
Millie cofounded HRW Eavesdrop with a vision to optimise the value of insights from social media listening by combining the benefits of AI-powered scraping techniques and focused linguistic analysis. She has a degree in Linguistics from the University of Cambridge and experience of applying social media insights to healthcare concerns in her first class MSc dissertation.
Dana completed her Human Sciences degree in a COVID-19 climate, which drove her to conduct qualitative discourse analysis on anti-vaxxer communication to guide science communications in overcoming vaccine hesitancy. With social media increasingly influencing public attitudes, Dana applies her skills in a healthcare market research setting to access patients' realities and better inform clients' strategies.
Jen brings her lifelong curiosity about how language reveals the deeper layers of our reality, as well as a degree from Georgetown University's Faculty for Languages and Linguistics. She has been involved in language/linguistic analysis at HRW from its early stages, and is enthusiastic about the applications of this analysis within social media listening. She also offers a background and experience in intercultural, multicultural, and multilingual interaction and in the macro and micro-cultural nuances of language and how they inform our communications with others.
Blogs, News, and Insights
My Platform is my Legacy: The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 31, Part 2: Anti-fat Bias
Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. H...
Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...
Episode 18: Is social media good or bad for us?
In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, Beha...
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