We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies, we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Decoding Social Media Noise
But existing Social Media Listening (SML) methods often fall short in providing real relevance. Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers, due to:
• Overwhelming volume: social media listening data is vast, often making the extraction of valuable insights akin to finding a needle in a digital haystack
• Integration issues: social media listening insights frequently stand isolated, not merging seamlessly with primary market research data, diminishing their overall contribution
• Interpretation challenges: many social media listening outputs are simplistic word frequency charts, lacking depth and clear context, leaving them hard to decipher and less useful for strategic decisions
We directly address these Social Media Listening challenges to refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey:
From Noise to Clarity
While social media listening data can seem overwhelming, we use AI to cut through the noise, providing recommendations tailored to your healthcare sector’s unique needs.
Integrating with Primary Market Research
Our method prioritises seamless integration of social media listening findings with PMR, enriching the depth and relevance of your insights.
Enabling informed decisions
Our tools help decipher digital sentiments and trends, guiding data-driven choices that align with the market research goals of your healthcare business.
Through our flexible approach, you’ll uncover insights that may surprise, validate, or challenge, but always serve to enlighten and guide your healthcare business strategy.
Enhance your research objectives
○ Iterative Methodology: We work alongside HRW’s Market Research teams to optimise and customise your social media listening process to integrate your findings with those from your Primary Market Research.
○ Insight You Can Trust: We offer a clear roadmap with our findings, including tactical language tweaks and strategic advice. Our approach clarifies the insights’ significance for your brand.
○ Broad Capabilities: We use the latest AI and tools for on-demand search terms, influencer mapping and Digital Opinion Leader (DOL) search, plus individual post referencing for analysis and adverse event reporting.
Lucy Saunders
Saket Rao
Madeleine Knowles
Millie Morgan
Dana Al-Juburi
Jen Vos
Lucy is one of the founding members of HRW Eavesdrop. In the past she was a micro-influencer for chronic migraine and is passionate about the power of social media to support patients in their illness
Saket brings a strong understanding of programming and a proven track record of social media data analysis. He plays a pivotal role in unravelling the intricacies of our digital landscape, ensuring data-driven decision-making for our brand's success.
Maddie joined HRW in 2021, with over 8 years’ experience in pharmaceutical market research. With both of her degrees incorporating linguistics and the impact of social media, Maddie is passionate about the power of social media for identifying unbiased insights from audience perceptions through to industry trends.
Millie cofounded HRW Eavesdrop with a vision to optimise the value of insights from social media listening by combining the benefits of AI-powered scraping techniques and focused linguistic analysis. She has a degree in Linguistics from the University of Cambridge and experience of applying social media insights to healthcare concerns in her first class MSc dissertation.
Dana completed her Human Sciences degree in a COVID-19 climate, which drove her to conduct qualitative discourse analysis on anti-vaxxer communication to guide science communications in overcoming vaccine hesitancy. With social media increasingly influencing public attitudes, Dana applies her skills in a healthcare market research setting to access patients' realities and better inform clients' strategies.
Jen brings her lifelong curiosity about how language reveals the deeper layers of our reality, as well as a degree from Georgetown University's Faculty for Languages and Linguistics. She has been involved in language/linguistic analysis at HRW from its early stages, and is enthusiastic about the applications of this analysis within social media listening. She also offers a background and experience in intercultural, multicultural, and multilingual interaction and in the macro and micro-cultural nuances of language and how they inform our communications with others.
Blogs, News, and Insights
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Precision Medicine: European Academy of Neuroscience Congress
Earlier this year, I attended the European Academy of Neuroscience Congress. Over the five-day event, I noticed many dis...
Random Acts of Medicine: Book Review
Random Acts of Medicine, written by physician and policy researcher Christopher Worsham and physician-economist Anupam (...
Mentoring at Google, Behave London Ideation Workshop: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we’ve been given several opportunities to speak at key even...
A Year at HRW: HRW Graduate Academy
At HRW, we are particularly proud of the people who join us as graduates and stay with us as their career grows. As part...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
checkedI would like to receive news and information from HRW checkedI agree to the HRW privacy policy
We use cookies to give you the best possible experience. We can also use it to analyze the behavior of users in order to continuously improve the website for you. Data Policy
