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The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London to hear all about the topic, which was: “Let’s be Frenemies… You, Me and AI”. As this was my first market research conference, I was excited by the opportunity to hear from a variety of perspectives about the impact that a...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 2: Making the most of digital research tools
Digital from Start to Finish Part 1: Integrated digital campaign strategy
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...
HRW research with Google Glass
At HRW we always strive to access the reality of patients and doctors lives as possible. Part of this is utilising ‘in...
HRW announces landmark Google Glass Study
We are so excited to reveal something we’ve been keeping under our hat for months now – the HRW teams have been pilo...