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Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. Fortunately, we have our Patient Panorama & Digital Teams working in collaboration to ensure that we maintain the humanity needed to engage patients where they are and generate the strongest insights. Keeping our ear to the...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Exploring Digital Medicines And Their Future In Psychiatry
Context in the Disease Area Psychiatric conditions are extremely complex diseases which aren’t always well understood ...
The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London ...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 2: Making the most of digital research tools
Digital from Start to Finish Part 1: Integrated digital campaign strategy
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...
HRW research with Google Glass
At HRW we always strive to access the reality of patients and doctors lives as possible. Part of this is utilising ‘in...
HRW announces landmark Google Glass Study
We are so excited to reveal something we’ve been keeping under our hat for months now – the HRW teams have been pilo...