At HRW we always strive to access the reality of patients and doctors lives as possible. Part of this is utilising ‘in-the-moment’ approaches, such as audio logs, video diaries and mobile apps to more accurately capture the thoughts and feelings of an audience. Now, in a ‘first-of-its-kind’ self-funded study, we share our experiences as Google Glass Explorers and explain the opportunities of the technology for generating insights and literally seeing things from your customers’ perspective.

Click here to watch the video and contact us for further information.

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