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Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 digital healthcare products out there compared to about 20,000 pharma products. That shows what huge competition there is for attention in the digital health space. I think it also demonstrates the passion and tenacity that healt...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
2023 Annual Innovation Day Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
HRW Internal Innovation Challenge
We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
A look back at the USC Center for Body Computing – 2021
This year I was lucky enough to attend, albeit digitally, the 15th Annual USC Body Computing Conference. Traditionally h...
Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...
Healthcare through technology: USC Center for Body Computing conference 2020
How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...
Making the Right Choice for Your Campaign: INTER:COM One Year On
It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...