The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London to hear all about the topic, which was: “Let’s be Frenemies… You, Me and AI”. As this was my first market research conference, I was excited by the opportunity to hear from a variety of perspectives about the impact that a...
MADS East 2019
December 2019 marked the inaugural run of MADS (Marketing and Data Science) East conference, following four years of whi...
The PM Society’s Agile Event: A Tale of Two Halves
Last month, Yuliya Fontanetti, Senior Director, and Sophie Bone, Research Manager, attended an event run by the PM Socie...
The 2019 HRW Innovation Challenge: Winners All Around
At HRW, recognised in the industry as innovative thought leaders, we are passionate about our company and how we can con...
Everyone’s Talking about it: Agile
Much like “digital” some years ago, “agile” is the new buzzword in research today. Whilst the idea itself is not...
How To Do Comms Testing Right: Introducing HRW’s INTER:COM
You may already know that amongst our central philosophies at HRW is the concept of “Accessing Reality”: getting to ...
Information In – Influence Out
Imagine being newly diagnosed with a condition. Now imagine that when you google that condition you get old or conflicti...
Big data and social media listening: Is there a future for traditional healthcare market research?
A number of years back some very wild claims were being made about the future of big data. Some were suggesting that tra...
Tried and tested: Exploring the future of research with HRW’s Innovation Team
Since our founding in 2001, innovation has featured as one of HRW’s central values- informing our approach to research...
Agility Utility: Secrets to fast research with lasting impact
The trend for Agile and Sprint product development is increasing in the pharmaceutical space, and its origins in softwar...
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...
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