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A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister company (MMR) was founded on their use of attitudinal segmentations. We employ industry-recognised and proprietary segmentation techniques and statistical expertise which allow our segmentations to be based on both the rational and emo...
A Personal Journey with Cancer
Introduction by Kirsty Page (OR:BIT member and Associate Director) I am proud to be part of HRW’s speciality On...
Learning from experience: Life as a patient influencer
Despite years of working in the healthcare space on all kinds of common and uncommon diseases, Lucy Saunders (Director) ...
Let’s have a chat: the art of speaking to patients
Talking. Just straight forward talking to patients, face-to-face. It should be simple right? They are just people, the s...
Reality Check: Living and breathing with our respondents through adapted ethnography
At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...
Patient influencers: How influential are they really? And should we care?
As you might already understand, influencer marketing is a form of advertising in which focus is placed on influential p...
Rare Disease Day 2016
February 29th is a rare day, and this year it is also marked by an important occasion; Rare Disease Day. This day is obs...
What ‘#TheDress’ can teach about research
This month on the Internet a big debate erupted over a photo of a dress that created an optical illusion; some saw the d...