A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister company (MMR) was founded on their use of attitudinal segmentations. We employ industry-recognised and proprietary segmentation techniques and statistical expertise which allow our segmentations to be based on both the rational and emo...
Infographic: Our Segmentation Philosophy
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Strength in Numbers: Our above average approach to segmentation
My journey with segmentation began when I first joined the mmr-group. Much of the research we did was obviously lookin...
Making the Right Choice for Your Campaign: INTER:COM One Year On
It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...
A Mile in Their Shoes: Techniques to Access the True Patient Journey
“Before you judge a man, walk a mile in their shoes.” Each day in market research, we try to walk a mile in another&...
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...
Fusion and Focus: Mapping the landscape of oncology using mixed-specialty groups
Oncology is a fantastic and curious beast. Seemingly every day, an email drops into my inbox, despondently revealing tha...
Reality Check: Living and breathing with our respondents through adapted ethnography
At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...
Keeping the Cogs Turning: Saving time and driving simple efficiencies in qualitative analysis
Our proud HRW Innovation Challenge winners take you through their simple but smart contribution to our business, that ba...
Technology for transcription when time and budgets are tight
Have you ever stopped to ask yourself, “Am I doing this in the most efficient way? Could I be doing this smarter or fa...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
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