Prediction markets: Don’t ask people about cricket when they have no idea
When forecasting future demand or making accurate assumptions about how a product or concept will perform, an emerging technique utilising a live betting marketplace with dynamic pricing adjustment called ‘prediction markets’ has shown some promise. The HRW team ran a self-funded study to put this approach through its paces and found mixed resu...
Playing by the rules: Using gamification to improve data quality
Respondent feedback tells us time and again that some standard quantitative surveys can become long, complex, and somewh...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...
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