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Predictive Analytics – The important insight might be in data you already have
One of the current buzzwords flying around our industry at the moment (despite being over 70 years old) is predictive analytics. So, what’s the big deal, and why are we only just beginning to give it the attention and appreciation it deserves if it’s older than most of us are now? Hold onto your top hats, do up your top buttons and strap yourse...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
Prediction markets: Don’t ask people about cricket when they have no idea
When forecasting future demand or making accurate assumptions about how a product or concept will perform, an emerging t...
Playing by the rules: Using gamification to improve data quality
Respondent feedback tells us time and again that some standard quantitative surveys can become long, complex, and somewh...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...