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Big data and social media listening: Is there a future for traditional healthcare market research?
A number of years back some very wild claims were being made about the future of big data. Some were suggesting that traditional market research would be obsolete within a decade. The hype seems to have died down now as people have grappled with the new digital technologies and started to work out what it works for and what it doesn’t. Generally ...
Tried and tested: Exploring the future of research with HRW’s Innovation Team
Since our founding in 2001, innovation has featured as one of HRW’s central values- informing our approach to research...
Agility Utility: Secrets to fast research with lasting impact
The trend for Agile and Sprint product development is increasing in the pharmaceutical space, and its origins in softwar...
Keeping New Year’s Resolutions
At HRW, we are passionate about continual self-improvement, and these core company values quite naturally translate into...
What happens to the drug industry when we cure cancer?
Oncology is a complex and ever-evolving therapy area that, similar to the disease itself, keeps mutating and changing at...
Reality Check: Living and breathing with our respondents through adapted ethnography
At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...
Technology for transcription when time and budgets are tight
Have you ever stopped to ask yourself, “Am I doing this in the most efficient way? Could I be doing this smarter or fa...
Predictive Analytics – The important insight might be in data you already have
One of the current buzzwords flying around our industry at the moment (despite being over 70 years old) is predictive an...
HRW award success and ‘information overload’ at EphMRA 2018
The HRW team attend the European Pharmaceutical Market Research Association (EphMRA) Conference. On a warm June day, Car...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
Blockchain, bots, and machine learning: Demystified
Simplifying intimidating technology words and their applications for healthcare research. The trouble with emerging tech...