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Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about considerations for being ‘Digital from Start to Finish’ with market research so that the research is better designed to support marketing strategy development. This series started with Part 1: Integrated digital strategy and ...
Digital from Start to Finish Part 2: Making the most of digital research tools
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 1: Integrated digital campaign strategy
HRW Wins ‘Best Paper’ at EphMRA Conference
We are delighted to announce that the HRW paper at the European Pharmaceutical Market Research Association (EphMRA) has ...
Research Spotlight: Fearless forecasting
For many, the term ‘Forecasting’ can sound like an enormous quantitative and analytical undertaking. The type of pro...
Research Spotlight: Finding your soulmate…i
Another dynamic duo – how our ‘Soulmate™’ duo interviewing approach worked wonders on a recent project Who doesn...
Research Spotlight: Beyond the DFU
The acronym ‘DFU’ or ‘Detail Follow UP’ is one of the many terms thrown around in the world of healthcare market...
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...
PMRG “Connect” Conference
Earlier this month, the HRW US team had the chance to attend the PMRG “Connect” Conference, which was held in Nation...
What ‘#TheDress’ can teach about research
This month on the Internet a big debate erupted over a photo of a dress that created an optical illusion; some saw the d...
PMR Conference
Earlier this month, we attended the Pharma Market Research Conference in a snow-covered Parsippany, New Jersey to connec...