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Our Highlights from the BHBIA ‘Mind the (Generation) Gap’ Summer Event
Last week, Yuliya Fontanetti (Senior Director, Operations and Compliance) and Kiran Pawar (Senior Research Executive) had the pleasure of attending the BHBIA ’Mind the (Generation) Gap’ Summer Event in London. The day was filled with captivating sessions on how different generations use and perceive technology; the importance of content and how...
The HRW segmentation process: Art supported by Science
I was recently reading about the behavioural bias known as the false consensus effect, which leads us to overestimate th...
Intrinsic Segmentation – The Antidote to Meaningless Means
How often do you hear professionals making casual reference to ‘the customer’, as if customers constitute a singular...
Operations in the spotlight: A Researcher’s Account of the ‘other side’
At HRW, we actively encourage and give people the opportunity to go on secondment, whether it be to an office at the oth...
How To Do Comms Testing Right: Introducing HRW’s INTER:COM
You may already know that amongst our central philosophies at HRW is the concept of “Accessing Reality”: getting to ...
What Does ”Agile” Mean To Us? An Operations Perspective
The Operations Team at HRW play a key role in managing the logistics of recruitment and making sure that fieldwork happe...
Information In – Influence Out
Imagine being newly diagnosed with a condition. Now imagine that when you google that condition you get old or conflicti...
Debriefs, Reports, and Charts: Where data goes to die…?
Data visualisation and the power of humour, illustration, and design. Data can be a funny thing. Particularly when it’...
Our key takeaways from this year’s EphMRA conference
Last week, me and my colleague Faye Holmes (Senior Research Manager) attended the annual conference of the European Phar...
HRW Shift is celebrating its third birthday
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Surprising developments and trial outcomes revealed at EULAR 2019
As part of our ongoing quest to monitor new trends and exciting developments in healthcare, Richard Hutchings (Se...