HRW’s Christine Dalzell and Cathy Haw have been invited to present a thought leadership piece at the 2017 PMRG CONNECT conference in Orlando, Florida. Their session, ‘the Forest & the Trees: Insights from Integrated Datastreams’ provides a roadmap for effectively integrating multiple streams of research; preventing duplication of efforts, reducing unnecessary spending and elevating the insights provided beyond what each study provides individually and helps to embed the findings across the brand team. This interactive training session will centre around a case study in the CNS space and will utilise some of the workshop techniques that were used in the research. We look forward to seeing you at the conference on Monday, April 24 from 3:10-3:50pm. For more information visit the PMRG Connect website. Apply Now!