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Generative AI in Healthcare Market Research

Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea has become particularly disruptive – that we will be able use ChatGPT and other such open AI platforms as a source of data collection, rather than just a tool to aid in the collection process. In other words, that ChatGPT wi...

10 mins
Digital
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Conferences

Key Takeaways from Digital Health World Congress 2023

One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...

5 mins
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Innovation

The Chatbot: Using AI in Market Research Methodologies

Let’s have a chat We’re all talking about it!  The launch of open AI platforms like ChatGPT has caused much exci...

4 mins
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Conferences

Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research

Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...

5 mins
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Innovation

2023 Annual Innovation Day Challenge

Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...

3 mins
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Innovation

The Heart and Soul of the Digital User Experience (UX)

I was recently listening to a podcast where Mauro Porcini was being interviewed.  He’s the Chief Design Officer at Pe...

9 mins
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Innovation

HRW Internal Innovation Challenge

We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...

3 mins
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Innovation

Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke

An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...

8 mins
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Conferences

A look back at the USC Center for Body Computing – 2021

This year I was lucky enough to attend, albeit digitally, the 15th Annual USC Body Computing Conference. Traditionally h...

9 mins
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Innovation

Artificial Intelligence in Market Research

A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...

5 mins
Blog
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Conferences

Healthcare through technology: USC Center for Body Computing conference 2020

How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...

9 mins

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