The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at PepsiCo and has just released a book called “The Human Side of Innovation”[1]. He talks passionately about the importance of human-centricity in design, holistically instilling design thinking and embracing technology with o...
HRW Internal Innovation Challenge
We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
A look back at the USC Center for Body Computing – 2021
This year I was lucky enough to attend, albeit digitally, the 15th Annual USC Body Computing Conference. Traditionally h...
Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...
Healthcare through technology: USC Center for Body Computing conference 2020
How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...
Making the Right Choice for Your Campaign: INTER:COM One Year On
It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...
Summer Book Club: HRW Innovation Team: Everybody Lies
The HRW Innovation team is always keen to take on new challenges to broaden our horizons, so when we had the chance to c...
Reflecting on HRW’s Innovation Day: A balanced exploration of the potential application of nine innovations in the market research space
Reflecting on HRW’s Innovation Day: A balanced exploration of the potential application of nine innovations in the mar...
Remote working, COVID-19, and a new normal… maybe.
A new normal? Since COVID-19 swept the world, for many of us our working environments changed overnight. In a matter of ...
HRW’s Innovation Day 2020
On May 19th we were delighted to host HRW’s Innovation Day 2020: an afternoon of short webinars guiding you through a ...
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