HRW 2024 Annual Innovation Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every year – we host our internal Innovation challenge! This is an opportunity for the wider team to give lift off to an idea, new approach or solution that they think has the potential to add value to our business and our clients. ...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
2023 Annual Innovation Day Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
HRW Internal Innovation Challenge
We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
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