We are delighted to have been invited to present at the European Pharmaceutical Market Research Association (EphMRA) conference in Amsterdam. Fenna Gloggner (head of client relations) and Jess Woodhead (senior research manager) will present the results of our self-funded study interrogating how market research stimulus impacts on respondent engagement and the results of research.

The paper, presented in parallel session 17 on June 22nd at 9.50am, will show how the same hypertension patient profile, when presented in different ways (paper, infographic, and virtual reality), can have different results on how physicians would react to the ‘patient’ including their perceptions and what they would prescribe.

For more information, or to register to attend the conference, please visit the EphMRA website.

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