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AI in Healthcare: A Critical Perspective for Insight Leaders
"Your scientists were so preoccupied with whether or not they could, that they didn’t stop to think if they should." Dr. Ian Malcolm, Jurassic Park The Allure and Risk of Innovation Ever had a simple idea spiral out of control? Maybe you promised to bake a cake for work, then ended up baking two every week. What started as a nice gesture becam...
AI in Healthcare Language: Lessons from Translating Market Research
As AI continues to reshape industries, healthcare market research is no exception. At HRW, we’re constantly exploring ...
The Environmental Impact of AI
Have you seen the claims on social media? • “Every AI response consumes a bottle of water.” • “ChatGPT i...
How Far Can AI Go Without the Right Questions?
AI needs a rebrand. Two letters fail to capture the breadth and depth of what it is and what it can offer, echoing the w...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
Battle of the Bots: Which AI Gives the Best Behaviour Change?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Revolutionising Healthcare with AI
I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...
Fraudulent Responses in AI
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...