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Oncology Decision-Making: The Hidden Psychological Factors Influencing Treatment Choices
Oncology has a reputation as one of the most rigorous areas of medicine. It runs on biomarkers, trial data, and treatment algorithms: an environment built to make decisions as rational as possible. Yet, the decisions themselves are still made by HCPs, and HCPs – even Oncologists – are shaped by emotion, mental shortcuts, and unconscious bias. ...
Key Takeaways from UCL Behaviour Change Conference 2026
From 17-19 July 2026, UCL's 10th International Behaviour Change Conference took place in Lisbon, Portugal. A highlight o...
Digital Health and Wearable Technology: How Prevention is Reshaping Healthcare
What if the most important moment in healthcare happens before a diagnosis is ever made? Healthcare systems continue ...
Bias in Healthcare Market Research: What the World Cup’s Bandwagon Effect Can Teach Us
Over the past month, the World Cup has taken over everyday life. Fans from all over the world have come together to shar...
Healthcare in the Age of Data Abundance: How Behavioural Science Drives Better Decisions
We live in a world of abundance. Abundance of food, technology, health innovation, content, data and, increasingly, in...
Father’s Day and Behavioural Science: The “Invisible” Side of Fatherhood
Let’s start with a question: When you think about what a good dad does, what comes to mind? Most people naturally...
Music and Mental Health: The Science Behind It
Most of us already use music to manage how we feel. We listen to it to calm down, to focus, to feel understood, or to re...
The Behavioural Science in Parenting
When Mothers day creeps up, you normally send flowers, make a call, or say thanks for all the support. Although we often...
How Digital Health Solutions Support Patient Behaviour Change
In the world of pharmaceuticals, building habits is key for supporting patient outcomes, and digital health solutions ca...
The Endowment Effect in Healthcare
How many unused mugs are sitting in your cupboard right now that you simply refuse to throw away? Even if they have litt...
The Scarcity Principle: How it Shows Up in Healthcare
Easter is around the corner, which means one thing: the hunt for limited‑edition chocolate eggs is officially on. Thos...