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Behaviour Change Techniques from The Other Side of Change: Lessons for Healthcare Marketers & Insight Teams
While reading The Other Side of Change as part of HRW Shift’s Summer Book Club, I was struck by how many of the stories echoed techniques that behaviour change scientists study but, all too often, struggle to bring to life. Something that Shankar does so well throughout the book. Behaviour Change Science seeks to understand why people do wha...
Mental Health at Work: Why We Struggle to Prioritise Our Mental Wellbeing
Every year, World Mental Health Day reminds us of the importance of looking after our mental health and wellbeing.We hea...
What the Peak-End Rule Can Teach Us About Patient Experience in Healthcare
Why do some experiences stay with us long after they've ended, while others quickly fade from memory? Imagine walking th...
How Healthcare UX and Digital Patient Experiences Impact Patient Outcomes
How can healthcare UX and digital patient experiences impact patient outcomes? well, imagine: You have a minor health ...
What Your Smartwatch Reveals About Human Behaviour: Patient Engagement
Millions of people wear smartwatches to track their health, fitness and wellbeing. Yet their greatest success may have l...
The Missing Step in Healthcare Marketing: Why Behavioural Diagnosis Is So Important
"We need to improve the messaging." It's a common response when healthcare campaigns fail to generate the outcomes e...
Oncology Decision-Making: The Hidden Psychological Factors Influencing Treatment Choices
Oncology has a reputation as one of the most rigorous areas of medicine. It runs on biomarkers, trial data, and treatmen...
Key Takeaways from UCL Behaviour Change Conference 2026
From 17-19 July 2026, UCL's 10th International Behaviour Change Conference took place in Lisbon, Portugal. A highlight o...
Digital Health and Wearable Technology: How Prevention is Reshaping Healthcare
What if the most important moment in healthcare happens before a diagnosis is ever made? Healthcare systems continue ...
Bias in Healthcare Market Research: What the World Cup’s Bandwagon Effect Can Teach Us
Over the past month, the World Cup has taken over everyday life. Fans from all over the world have come together to shar...
Healthcare in the Age of Data Abundance: How Behavioural Science Drives Better Decisions
We live in a world of abundance. Abundance of food, technology, health innovation, content, data and, increasingly, in...