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Father’s Day and Behavioural Science: The “Invisible” Side of Fatherhood
Let’s start with a question: When you think about what a good dad does, what comes to mind? Most people naturally gravitate to answers like playing with their kids, school pick ups, or attending school events. In other words, we picture a dad who does things. However, these actions all have something in common: they are highly visible action...
Music and Mental Health: The Science Behind It
Most of us already use music to manage how we feel. We listen to it to calm down, to focus, to feel understood, or to re...
The Behavioural Science in Parenting
When Mothers day creeps up, you normally send flowers, make a call, or say thanks for all the support. Although we often...
How Digital Health Solutions Support Patient Behaviour Change
In the world of pharmaceuticals, building habits is key for supporting patient outcomes, and digital health solutions ca...
The Endowment Effect in Healthcare
How many unused mugs are sitting in your cupboard right now that you simply refuse to throw away? Even if they have litt...
The Scarcity Principle: How it Shows Up in Healthcare
Easter is around the corner, which means one thing: the hunt for limited‑edition chocolate eggs is officially on. Thos...
The Planning Fallacy: Why Good Intentions Fade
Why do New Year’s resolutions start with enthusiasm, only to quietly disappear by the end of February? It’s rarely a...
What Valentine’s Day Can Teach us About Personalisation In Healthcare
Valentine’s Day is filled with mass‑produced cards, identical gifts, and ready‑made messages. Yet despite this, a ...
Concept Testing in Market Research
If you’ve ever watched The Traitors, you’ll recognise how instinct and personal impressions shape people’s decisio...
Optimism Bias in Healthcare
Every day, we navigate a world full of risk. Driving to work, crossing the street, letting a toddler eat anything, even ...
How to Better Patient Engagement in Healthcare
Struggling to influence patient adherence or prescribing decisions? You’re not alone. Many healthcare professionals re...