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The Planning Fallacy: Why Good Intentions Fade
Why do New Year’s resolutions start with enthusiasm, only to quietly disappear by the end of February? It’s rarely a lack of motivation or willpower. Instead, it’s something far more human. In this Shifting Fast and Slow piece, we explore the planning fallacy, a behavioural bias that explains why our best intentions so often collide with...
What Valentine’s Day Can Teach us About Personalisation In Healthcare
Valentine’s Day is filled with mass‑produced cards, identical gifts, and ready‑made messages. Yet despite this, a ...
Concept Testing in Market Research
If you’ve ever watched The Traitors, you’ll recognise how instinct and personal impressions shape people’s decisio...
Optimism Bias in Healthcare
Every day, we navigate a world full of risk. Driving to work, crossing the street, letting a toddler eat anything, even ...
How to Better Patient Engagement in Healthcare
Struggling to influence patient adherence or prescribing decisions? You’re not alone. Many healthcare professionals re...
Why Over-Explaining Matters for Healthcare Marketing
Have you noticed how TV characters are suddenly spelling everything out? Repeating plans, narrating their thoughts, and ...
HIV Insights: What You Need to Know to Drive Impact
World AIDS Day reminds us that HIV is not over. More than 40 million people globally live with HIV, and disruptions in f...
Manipulating Data in Healthcare
When we hear big numbers in the news, they often grab our attention. For example, on Tuesday, 11th November, 1,200 fligh...
Bringing Rigour to Behavioural Interventions in a Digital World
The digital healthcare market is growing fast: from digital therapeutics and AI diagnostic tools to patient smartphone a...
Misattribution of Arousal
What Is Misattribution of Arousal? Ever felt your heart race, palms sweat, and breath quicken, only to misread the caus...
What Social Currency Can Teach Us About Health Behaviours
Why are people spending £15 on matcha lattes or chasing limited edition trainers? It is not just about taste or trends,...