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The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at PepsiCo and has just released a book called “The Human Side of Innovation”[1]. He talks passionately about the importance of human-centricity in design, holistically instilling design thinking and embracing technology with o...
The BHBIA 2019 Winter Seminar: “Let’s be Frenemies…. You, Me, and AI”
In December, my colleague Richard Hutchings (Senior Research Manager) and I attended the BHBIA Winter Seminar in London ...
One Day workshop on Going Digital: Implications for Market Research
Evaluating new digital technology and how to apply it effectively in market research, is a topic very close to our heart...
Wearable tech for patient centricity – EphMRA Local Chapter Meeting
On February 2nd, HRW attended the first ever European Pharmaceutical Market Research Association (EphMRA) Local Chapter ...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 2: Making the most of digital research tools
Digital from Start to Finish Part 1: Integrated digital campaign strategy
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...
HRW research with Google Glass
At HRW we always strive to access the reality of patients and doctors lives as possible. Part of this is utilising ‘in...
HRW announces landmark Google Glass Study
We are so excited to reveal something we’ve been keeping under our hat for months now – the HRW teams have been pilo...
3D – Give patients a fighting chance
We’ve all been there, using our teeth or a pair of scissors to open packaging from any number of domestic products. It...