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Wearable tech for patient centricity – EphMRA Local Chapter Meeting
On February 2nd, HRW attended the first ever European Pharmaceutical Market Research Association (EphMRA) Local Chapter Meeting in the UK. The programme covered a variety of topics, with the morning half of the day focussed on patient centricity and how the pharmaceutical industry can be truly patient centric; as well as how immersive, well-conduct...
Digital from Start to Finish Part 3: Digital outputs
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 2: Making the most of digital research tools
Digital from Start to Finish Part 1: Integrated digital campaign strategy
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...
HRW research with Google Glass
At HRW we always strive to access the reality of patients and doctors lives as possible. Part of this is utilising ‘in...
HRW announces landmark Google Glass Study
We are so excited to reveal something we’ve been keeping under our hat for months now – the HRW teams have been pilo...
3D – Give patients a fighting chance
We’ve all been there, using our teeth or a pair of scissors to open packaging from any number of domestic products. It...
3D Research from HRW – Device, Diagnostics, Delivery
Recent research suggests that 85% of people struggle with everyday packaging, so what chance do patients have when using...