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Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea has become particularly disruptive – that we will be able use ChatGPT and other such open AI platforms as a source of data collection, rather than just a tool to aid in the collection process. In other words, that ChatGPT wi...
2023 Annual Innovation Day Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
HRW Internal Innovation Challenge
We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
Healthcare through technology: USC Center for Body Computing conference 2020
How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...
Summer Book Club: HRW Innovation Team: Everybody Lies
The HRW Innovation team is always keen to take on new challenges to broaden our horizons, so when we had the chance to c...
Reflecting on HRW’s Innovation Day: A balanced exploration of the potential application of nine innovations in the market research space
Reflecting on HRW’s Innovation Day: A balanced exploration of the potential application of nine innovations in the mar...
Remote working, COVID-19, and a new normal… maybe.
A new normal? Since COVID-19 swept the world, for many of us our working environments changed overnight. In a matter of ...
HRW’s Innovation Day 2020
On May 19th we were delighted to host HRW’s Innovation Day 2020: an afternoon of short webinars guiding you through a ...
Quirk’s 2020 US and UK: Innovation through collaboration
The annual Quirks Conference Events that took place in London and New York this year offered another great opportunity f...