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Patient influencers: How influential are they really? And should we care?
As you might already understand, influencer marketing is a form of advertising in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. This is becoming an increasingly common strategy f...
HRW Rare Disease Day
In recognition of Rare Disease Day on February 28th, HRW teams gathered together to raise awareness for rare diseases. W...
KOL opinion: Haematology in Saudi Arabia
We’re doing more and more work in emerging markets, and when we at HRW are working in any market we put the findings i...
Rare Disease Day 2016
February 29th is a rare day, and this year it is also marked by an important occasion; Rare Disease Day. This day is obs...
Rare diseases- a drop in the Ocean?
In honour of Rare Disease Day (29th February 2016), we at HRW are joining together to raise awareness and do some fundra...
What ‘#TheDress’ can teach about research
This month on the Internet a big debate erupted over a photo of a dress that created an optical illusion; some saw the d...