Our Shift team (our in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in the complex field of psychology, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly in the healthcare market research area. As such, we are very proud to present the latest HRW Shift podcast on how the ‘Big 5’ personality characteristics and the possibility that personality unconsciously impacts the brands people buy, and how it affects the choices they make. Listen to the podcast now and contact our specialist team at shift@hrwhealthcare.com to find out more. Apply Now!