We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challenge to give our team the opportunity to present an idea, new approach or solution that could add value to our business and our clients (with some cool prizes to be won at the end).
Ideas can span from a research methodology or technique, a new internal process, a way of working/communicating with clients or partners, or simply a new deliverable; if it can add value, then we want to hear about it!
We had three awards up for grabs this year that recognise innovation with potential to impact client-facing research, innovation in methodology development, and innovation with potential to improve internal processes and employee satisfaction.
After much deliberation, we’re excited to announce our 2021 Innovation Challenge winners!
Catherine Harwood, Senior Research Director, Emma Neville, Behavioural Scientist, and Abigail Graham, Research Manager have won the Auriga Award, named after the constellation “Auriga” or ‘reign holder’ which recognises innovation with potential to impact client-facing research.
The team won this award for their idea ‘Synapse’: HRW’s CNS Centre of Excellence. Their entry demonstrated market potential and a clear plan for how to leverage our extensive internal expertise to better serve clients in the CNS space.
Team Competitive Brand Association Test
Jason Yuen, Research Executive, Richard Hutchings, Research Director, and Emma Jackson, Senior Research Executive have won the “Orion” Award, named after the constellation “Orion” or ‘the hunter’ –this award recognizes innovation in methodology development.
The team won this award for their entry ‘Competitive Brand Association Test’, which is a new quant technique to uncover unconscious brand differentiators based on existing Fast Association Test technology and scientific rationale – stay tuned as we are running a self-funded pilot now and have more to come soon!
Team ‘Do it Faster, Do it Smart’
Fatima Dos Santos, Senior Field Manager, Yianni Stamou, Field Controller, and Darren Vircavs, Field Manager have won the “Hercules” Award, named after the constellation “Hercules” or ‘kneeler’ –this award recognises innovation with potential to improve internal processes and employee satisfaction.
The team won this award for their entry ‘Do it faster, Do it smart’ for a system to use technology to automate recruitment updates and reduce workload and risk of errors. Their entry was thorough and thought through and leveraged both existing and new technologies.
By the HRW Innovation team