We’re honoured to announce that HRW will be presenting two main stage papers at the British Healthcare Business Intelligence Association (BHBIA) conference in London May 8-9 2017. Both papers showcase the results of recent self-funded research studies to trial new innovations in the industry. The first paper, presented by Katy Irving and Jess Woodhead, examines the impact of stimulus format on engaging participants through comparing virtual reality, augmented reality, infographics, and traditional paper stimuli. The second paper, presented by Samantha Fernando and Cathy Haw, looks at the behavioural barriers to accurately researching adherence, using novel technical product sensors to passively track adherence and minimise bias coming from self-reporting. Both papers are featured on day 2 of the conference (May 9th) at 11.25 and 12.10 in the market research stream.