What happens to the drug industry when we cure cancer?
Oncology is a complex and ever-evolving therapy area that, similar to the disease itself, keeps mutating and changing at rapid speed, therefore making the development of new and effective treatments a continuous journey for the pharma industry. At HRW, we’ve long been passionate and fascinated with this incredibly challenging therapy area, which ...
Fusion and Focus: Mapping the landscape of oncology using mixed-specialty groups
Oncology is a fantastic and curious beast. Seemingly every day, an email drops into my inbox, despondently revealing tha...
Reality Check: Living and breathing with our respondents through adapted ethnography
At HRW, our core ethos is to ‘access the reality’ of our respondents’ world, and we have developed a wide and robu...
The HRW London team has moved
STOP THE PRESS! The HRW London team has an exciting announcement to make: – we have found a new home! We are now the v...
Keeping the Cogs Turning: Saving time and driving simple efficiencies in qualitative analysis
Our proud HRW Innovation Challenge winners take you through their simple but smart contribution to our business, that ba...
Technology for transcription when time and budgets are tight
Have you ever stopped to ask yourself, “Am I doing this in the most efficient way? Could I be doing this smarter or fa...
Predictive Analytics – The important insight might be in data you already have
One of the current buzzwords flying around our industry at the moment (despite being over 70 years old) is predictive an...
Representativeness – HRW Shift podcast
Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas i...
HRW award success and ‘information overload’ at EphMRA 2018
The HRW team attend the European Pharmaceutical Market Research Association (EphMRA) Conference. On a warm June day, Car...
Blending quant and qual to paint a new picture…
An approach to research which challenges our traditional thinking and considers both rational and emotional elements of ...
OR:BIT takes on ASCO: What to Watch in Oncology in the Year Ahead
Lisa Logan, member of HRW’s OR:BIT (Oncology Research:Business Intelligence Team), attended the ASCO conference in the...
We use cookies to give you the best possible experience. We can also use it to analyze the behavior of users in order to continuously improve the website for you. Data Policy