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Playing by the rules: Using gamification to improve data quality
Respondent feedback tells us time and again that some standard quantitative surveys can become long, complex, and somewhat dull to complete. Yasmin Talsi (Senior Research Executive) shines a light on the use of gaming fundamentals to capture attention, and explores what this means for us when designing online research methodologies… Gamification,...
Workshops: the when, the why, and the how
When workshops might not be the most appropriate option… Workshops weave their way through our lives in the insights b...
Get real! A deep-dive into the world of dynamic stimulus as a tool to enhance research outcomes
Do we really reflect reality when we share traditional stimulus material in the market research setting? Jess Woodhead (...
HRW Oncology team at ASCO Conference
This year, HRW was delighted to be able to join the hustle and bustle of this year’s American Society of Clinical Onco...
Failing to succeed
Q: What do Crystal clear soda by Pepsi, green Ketchup, and a Donald Drumpf board game have in common? A: They are all re...
HRW Shift attend the ‘festival of behaviour change’
On June 9th, members of HRW Shift (our in-house behavioural psychology expert consultancy team) ventured out to Folkesto...
HRW Win Inaugural EphMRA Award
We are thrilled to announce that HRW has won the inaugural European Pharmaceutical Market Research Association (EphMRA) ...
HRW present ‘positive disruption’ at BHBIA 2017
There are so many opportunities for ‘positive disruption’ to make pharmaceutical market research better and more eff...
PMRG Connect 2017: X Marks the Spot
Though the sunny weather in Orlando had us feeling thirsty for an ice-cold Margarita, the theme and concepts featured in...
Award news ‘Most Innovative Approach’ and ‘Best Newcomer’
At this year’s Best of Business Intelligence’ (BOBI) award ceremony at London’s Royal Garden Hotel the HRW team we...
The power of social media – it continues to surprise and delight
We know that social media is a powerful tool and that tapping into it for the likes of social media scraping or accessin...