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Quantitative Data: Rethinking the Norm
When it comes to understanding if a product or concept is good enough, normative data is a helpful place to start. It tells us what’s typical, what’s average. But benchmarks should act as a launchpad, not a limit. At HRW, we believe in looking beyond the average to explore what’s possible. While performance metrics that compare your bra...
World Schizophrenia Day: A Journey of Hope, Connection and Advocacy
Recognising World Schizophrenia Day HRW Synapse is a business unit comprised of a group of neuroscience speci...
Digital Empathy: Analysing Linguistic and Emotional Patterns in AI-Simulated Medical Consultations
Ever wonder how to access the reality of Doctor-Patient interactions? Borrowing from chatbot approaches that have b...
HRW’s Innovation Challenge: Celebrating Creativity and Impact
HRW's Innovation Challenge: Celebrating Creativity and Impact Innovation is at the heart of HRW, driving forward new ...
Work Experience: Exploring the World of Market Research
At HRW, we’re passionate about helping build careers and guiding individuals on their journey into market research. Re...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! Did...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing communication campaigns with healthcare professionals for over 20 years. Below are six tips...
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
Sepsis Awareness Day: Together We Can Succeed
September is Sepsis awareness month with Friday 13th September 2024 being World Sepsis Day. Certainly, this year has bee...