Behavioural Science

What’s going on behind the scenes? In the human brain, up to 90% of the activity at any given moment is outside our conscious control.

However, we have a secret weapon: HRW Shift is a team of experts in applied science, across multiple domains of behavioural psychology (behavioural economics, psychology, health psychology and neurolinguistic programming). This expertise is used to identify clues in customer and patient behaviour that give us an insight into the underlying cognitive processes. Shining a light on these hidden factors gives you an entirely new spark highlighting how to tackle problems, promote your product or understand your stakeholders.

Best of all, our team is different from others in that they not only explain customer behaviour, but take it further. We provide evidence-based recommendations on strategies or “nudges” to change behaviour in the face of your unique challenges, truly taking the insight from the theoretical to the tangible: delivering measurable strategic change that shows up on the bottom line.