Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in the complex field of psychology, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly in the healthcare market research area.

As a result, we are very proud to present another free HRW Shift podcast. This time you’ll hear about ‘Linda’ and how the human tendency of falling prey to an exciting narrative frequently overrides our logical thinking and ability to analyse situations and numbers rationally, often exposing the poor statistician within us.

Listen to the podcast now and get some practical hints and tips on how we can overcome this systematic error in a market research environment.

Contact our specialist team at shift@hrwhealthcare.com to find out more.

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